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special gates announcement

rotary pr tips    Edited by joseph lorenzo

 
Rotary and Gates Foundation announce US$355 million for polio eradication initiative
Gates Jan 2009The Bill & Melinda Gates Foundation announced today that it is awarding Rotary a $255 million challenge grant, which Rotary and its supporters will match with $100 million over the next three years. The announcement came during Rotary's International Assembly to all incoming district governors and Rotary senior leaders. Rotarians are strongly encouraged to share this news with their local media this week. A press release was created that Rotarians can customize by adding content describing their club's or district's polio eradication efforts, submitting photos of local participation in National Immunization Days, or adding comments from local Rotary leaders pledging continued support for this vital effort.
 
Download the press release.
Promote www.rotary.org/endpolio
Rotary's mini Web site, www.rotary.org/endpolio, allows both Rotarians and the general public to become part of history by donating to the global effort to eradicate polio. The site also explains the Gates Foundation challenge grant, describes funding needs, and provides an overview of the Global Polio Eradication Initiative. Rotary encourages club members to spread the word among friends and colleagues about this site and to market it on club Web sites and blogs and in newsletters. Contact pr@rotary.org with any questions.
PolioPlus Headliner Kit 
The PolioPlus Headliner Kit is another resource clubs can use to help publicize Rotary's polio eradication efforts. The kit contains samples of a news feature, a press release, an opinion piece, and a letter to the editor, all designed to be easily customized. This resource can be downloaded here. For additional languages, contact pr@rotary.org.
Rotary B-roll footage available
B-roll footage, which consists of video clips that illustrate a story, is often used by television stations to provide supplemental visuals for newscasts. It can also be integrated into other videos during the production stages. Rotary offers broadcast-quality B-roll footage featuring polio eradication efforts in Beta SP format. E-mail pr@rotary.org to request a free video for your local station, or inform your local media to download broadcast quality video at the thenewsmarket.com/rotaryinternational.

http://www.rotary.org/endpolio

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